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SEO strategies to increase organic traffic intake
A few simple strategies for the long term win
Last time we discussed a little bit about some Google Ads strategies applied on a local scale. Today we are going to cover a few SEO strategies in order to increase organic traffic for your website.
SEO is one of the best forms of marketing existent today, in my opinion. The only downside of this form of marketing is that it takes time for it to work properly, and that can be sometimes frustrating, especially for new businesses that rely on it at the beginning.
Before starting to work on and apply your SEO strategy, you should first know the dos and don’ts regarding SEO. There are different types of SEO practices that will negatively impact your website (black-hat SEO) such as keyword stuffing, link farming, duplicating content; practices that you don’t know if they will affect your website but most probably will (gray-hat SEO) such as: backlink buying, article spinning, cloaking; and finally practices that will positively affect your website (white-hat SEO) which we are going to discuss about in this post. Before starting, I highly recommend that you take a look at Joe Manausa’s book “The business of getting business”, where he talks about how he did grow his real estate business using SEO strategies, great work.
The first thing you should have is a website, not the best, but at least decent (this means that it should pass the PageSpeed Insights test, especially on the mobile version, as most internet traffic is coming from mobile. Then you should start your keyword research using the Keyword Planner tool that you can find in Google Ads. Then you might want to also check your keywords on Google Trends.
Google Trends example:
Keyword Planner example, here you can either discover new keywords or get forecasts:
Of course, there are more tools, paid or free, that might help you, but I recommend those, they are 100% free, simple to use and trustworthy.
After choosing your keywords and making sure those are the ones you need in your SEO marketing strategy, you have to start preparing your texts for you product description, if your website is an e-commerce, or in your article if it is a blog or a presentation website.
Concepts that you need to know when applying your SEO strategies:
Meta descriptions: they are a short description, usually the best length is between 150-160 characters, that offers a short description about the content on the page, you can include keywords relevant for the page in the meta description.
Alt attributes: they offer an alternative description of an image if the user is unable to see the image if for any reason it cannot be rendered, it would be good if they could also contain any relevant keyword, so choose your image carefully to make sure the alt can contain that keyword. The maximum length for the alt attributes is usually recommended to be around 140 characters.
Backlinks: you will need to slowly grow the number of websites that link to your website, you can do this by: making great content that other websites can also post and give you credit for it, collaborate with other websites from time to time in order to have mutual appearances with content related to certain subjects.
Use hyperlinks in order to link relevant pages from your websites in between them, or from other websites.
Keep in mind this when writing and preparing your content for the website:
Avoid keyword stuffing at all costs
Take in mind what the only main recommendation Google gives us regarding SEO: “Create pages that will be useful to human beings”
Do not include the exact match of the keywords you found using the presented tools, include a variation that fits your text.
Be creative, find the perfect way of building great content for your target audience.
Make sure to prepare meta descriptions for your pages
Introduce alt attributes for your images
Use hyperlinks to link the page the user is reading to other relevant pages from your website or any other website
Regarding backlinks, try to collaborate with other websites that have the same targeted audience with your website or in case of blogging, make an apparition on another blog on a certain topic. The best thing is to wait in order to get backlinks because, as I mentioned before, you should avoid backlink farming, and keep in mind that any bad ranking website that links to you might negatively affect you also because of it’s bad reputation.
Thank you for reading this week’s post, I will be posting once a week, this way I can make sure the content is relevant and well made. You can continue your reading for today with the last article posted, which you can find below:
Feel free to share this post with anyone you feel will find it useful. Thank you for reading!